CMWSE
About
Founding Story
From Family Business to Social Enterprise
In April 2019, Art Info Company Limited entered the wellness sector guided by the philosophy "Helping, Sharing, and Growing Together." Through COVID-19, community projects, environmental work, and wellness programs, the organisation was officially recognised as a Social Enterprise on December 1, 2023.
Read the full storyWho We Are
Meet Chiang Mai Wellbeing Social Enterprise, the parent organization connecting the wellness ecosystem.
What Is a Social Enterprise
Understand what a Social Enterprise is and how CMWSE operates.
Vision, Mission and Values
The vision, mission, and values that guide our organization.
Our Story
The story of how our wellness ecosystem was founded and grew.
Corporate Timeline
Key milestones from founding in 2019 to present, including COVID response, certifications, and Social Enterprise registration.
Governance
The governance structure and oversight of the organization.
Awards & Recognition
A permanent record of awards, recognition, and certifications.
Licences & Certifications
Official licences and certifications held by the organization.
Partners
Our network of partner organizations we work with.
Our Journey
Corporate Timeline
Beginning During the Haze Crisis
CMWSE began in April 2019 under Art Info Co., Ltd., managing Amaravati Ashram during a severe PM2.5 haze crisis in Chiang Mai. The organization adapted by welcoming Thai traditional medicine groups and meditation activities, establishing the foundation for combining hospitality with well-being.
organizationSHA Certification Achieved – License No. B053
Became one of Chiang Mai's first accommodations to obtain SHA-standard certification (License No. B053) from the Tourism Authority of Thailand around May 2020 during COVID-19.
certificationHumanitarian Response During COVID-19
During the COVID-19 crisis, the organization kept its facilities open as a place of refuge for people stranded by border closures. It provided substantial discounts on accommodation and food and supported people who could not pay. In 2021, Amaravati Wellness Center received a hotel licence and Origan Spa received its health spa licence.
crisis_responseCommunity Action and Natural Well-being Programs
CMWSE worked with the community to address a 17.5-rai landfill problem in Mae Ram, contributing to its permanent closure in July 2021. In well-being, the organization collaborated with Naresuan University to develop the Reborn With Every Breath and Amazonia & Ganga Transformation Retreat programs, reporting that more than 60% of participants reduced sleeping pill or antidepressant use, or stopped smoking or alcohol.
communityX On Earth – TAT Sensational Vegan One-Star Award 2022
The Tourism Authority of Thailand (TAT) awarded X On Earth Vegetarian Restaurant a Certificate of Appreciation for 2022 in the Sensational Vegan (One Star) category.
award9th Place – Thailand Wellness Business Makeover (TAT Top 20)
As part of the TAT Thailand Wellness Business Makeover initiative, our program was selected among the top 20 nationwide and honored with 9th position in June 2023, with projected 82.36% increase in clientele and 139.76% rise in accommodation nights vs 2022.
awardCertified Wellness Center – Department of Thai Traditional Medicine
The Department of Thai Traditional and Alternative Medicine, Ministry of Public Health, granted a Certified Wellness Center certificate covering accommodations, spa services, and dining facilities on June 23, 2023.
certification5-Star Sustainable Tourism Acceleration Rating (TAT STGs)
Under TAT's Sustainable Tourism Goals (STGs) project, awarded the Sustainable Tourism Acceleration Rating certificate with a prestigious 5-star rating on October 12, 2023.
awardOfficial Social Enterprise Recognition
The organization was officially recognized as a Social Enterprise on 1 December 2023 and received multiple certifications and recognitions related to wellness, sustainable tourism and health tourism.
certificationBusiness Growth and Insda Resort Transition
2024 was the organization's strongest operating year since establishment. In September 2024, CMWSE began managing Insda Resort and developing it into Insda Wellness Resort.
businessResilience and New Operating Base
Despite a decline in total revenue caused by external crises, the organization maintained net profit through disciplined cost management and continued developing its new operating base at Insda Wellness Resort.
businessWellness DMC and Ecosystem Expansion
CMWSE expanded its role as a Wellness Destination Management Center through Wellness Hills 1269+, connecting more than 30 operators, opening CaLush Shop and developing events and festivals to support circular economic activity, local income distribution and long-stay markets. The company received tourism business licence 23/04018 for Wellness Hills 1269+.
brandOur Network
Partners
Chiang Mai University
university
Maejo University
university
Naresuan University
university
Chiang Mai Provincial Government
government
Tourism Authority of Thailand
government
Designated Areas for Sustainable Tourism Administration
government
Local Community Network
community
Department of Thai Traditional and Alternative Medicine
government