Our Journey
Corporate Timeline
Beginning During the Haze Crisis
CMWSE began in April 2019 under Art Info Co., Ltd., managing Amaravati Ashram during a severe PM2.5 haze crisis in Chiang Mai. The organization adapted by welcoming Thai traditional medicine groups and meditation activities, establishing the foundation for combining hospitality with well-being.
2019-04-01
SHA Certification Achieved – License No. B053
Became one of Chiang Mai's first accommodations to obtain SHA-standard certification (License No. B053) from the Tourism Authority of Thailand around May 2020 during COVID-19.
2020-05-01
Humanitarian Response During COVID-19
During the COVID-19 crisis, the organization kept its facilities open as a place of refuge for people stranded by border closures. It provided substantial discounts on accommodation and food and supported people who could not pay. In 2021, Amaravati Wellness Center received a hotel licence and Origan Spa received its health spa licence.
2020-03-01
Community Action and Natural Well-being Programs
CMWSE worked with the community to address a 17.5-rai landfill problem in Mae Ram, contributing to its permanent closure in July 2021. In well-being, the organization collaborated with Naresuan University to develop the Reborn With Every Breath and Amazonia & Ganga Transformation Retreat programs, reporting that more than 60% of participants reduced sleeping pill or antidepressant use, or stopped smoking or alcohol.
2021-07-01
X On Earth – TAT Sensational Vegan One-Star Award 2022
The Tourism Authority of Thailand (TAT) awarded X On Earth Vegetarian Restaurant a Certificate of Appreciation for 2022 in the Sensational Vegan (One Star) category.
2022-01-01
9th Place – Thailand Wellness Business Makeover (TAT Top 20)
As part of the TAT Thailand Wellness Business Makeover initiative, our program was selected among the top 20 nationwide and honored with 9th position in June 2023, with projected 82.36% increase in clientele and 139.76% rise in accommodation nights vs 2022.
2023-06-01
Certified Wellness Center – Department of Thai Traditional Medicine
The Department of Thai Traditional and Alternative Medicine, Ministry of Public Health, granted a Certified Wellness Center certificate covering accommodations, spa services, and dining facilities on June 23, 2023.
2023-06-23
5-Star Sustainable Tourism Acceleration Rating (TAT STGs)
Under TAT's Sustainable Tourism Goals (STGs) project, awarded the Sustainable Tourism Acceleration Rating certificate with a prestigious 5-star rating on October 12, 2023.
2023-10-12
Official Social Enterprise Recognition
The organization was officially recognized as a Social Enterprise on 1 December 2023 and received multiple certifications and recognitions related to wellness, sustainable tourism and health tourism.
2023-12-01
Business Growth and Insda Resort Transition
2024 was the organization's strongest operating year since establishment. In September 2024, CMWSE began managing Insda Resort and developing it into Insda Wellness Resort.
2024-09-01
Resilience and New Operating Base
Despite a decline in total revenue caused by external crises, the organization maintained net profit through disciplined cost management and continued developing its new operating base at Insda Wellness Resort.
2025-03-01
Wellness DMC and Ecosystem Expansion
CMWSE expanded its role as a Wellness Destination Management Center through Wellness Hills 1269+, connecting more than 30 operators, opening CaLush Shop and developing events and festivals to support circular economic activity, local income distribution and long-stay markets. The company received tourism business licence 23/04018 for Wellness Hills 1269+.
2026-04-08
Historical information on this page is sourced from CMWSE Corporate Profile 2025 and organisational records. Awards and certifications associated with earlier operations are noted as historical.